Newark Black Film Festival

Rebrand of the renowned Newark Festival

To celebrate the return of the Newark Black Film Festival in 2022, I designed a rebrand of the logo, strategy and communications deck. The festival has been around since 1974 with the Newark Museum of Art as a founding partner.

After a two year hiatus from the Covid pandemic, the festival was moved from a month long celebration to a more traditional 1-week long festival with an opening reception and closing award ceremony with party.

For the first time in the festivals history there was a laurel, a microsite hosted on the NMOA’s newly overhauled site and new face.

Visitor Guide

Visitor Guide for The Newark Museum of Art

The Visitor Guide for the Newark Museum of Art hadn’t been addressed since the Michael Graves renovation in 1992. As a minor element of the original re-brand, the guide had been underdeveloped and left more questions for visitors than answers.

By studying original architectural plans from the library, I rendered scaled illustrations of the Museum. The goal of the redesign of the guide, was to make it more clear to the visitor the connections between the disparate buildings. The elevation illustration hopefully gives the visitor a sense of scale of the museum and familiarity with the campus. By using standard symbols that are found in both the museum interior way-finding and the guide, visitors can more easily self direct around the campus.

A5, 5 color CMYK print on 14 pt. paper

Asbjorn Lunde Estate

Brand identity creation and stationary

Collector Asbjorn Lunde amassed an enclopeidic collection of European landscape paintings during his lifetime. The Asbjorn Lunde Foundation, Inc. was created to manage the art collection, it's conservation and it's loans to exhibitions. Asbjorn had a classic style aesthetically influenced by his Norweigian heritage. The red color of the logo echoes the Norweigian flag while the centered logo with offset floating characters gives a contemporary flair.